Depending on where you live, you likely have differing opinions on the success of companies such as Huawei, Vivo and Oppo. Huawei has been able to garner some attention from the enthusiast crowd thanks to the company manufacturing the Nexus 6P. They also have their Honor sub-brand helping it get more attention in Europe and USA. Vivo and Oppo haven't done these things so some might look at them less favorably, although both continue to heavily invest in markets like India.
All three of these Chinese smartphone OEMs have been putting impressive growth lately. We just saw a report about how Huawei was able to take the #1 spot back from Oppo in China, and Vivo is also chipping in with some more competition. A new report from the IDC says these three smartphone OEMs combined were able to ship 15.5 million more smartphones. This brings their combined shipments for the first quarter of this year up to 77.9 million units.
When breaking this down individually, this growth is smaller, but it shows how much the Chinese smartphone market in general is growing. By comparison, Samsung was able to ship 79.2 million units during the same quarter, and Apple was able to ship 51.6 million units. We won't be seeing Vivo, Oppo and Huawei combine forces to take on bigger competition, but these numbers do show how much faster they're growing when compared to Samsung and Apple.
Samsung's market share for the quarter actually dropped by 1% while Apple's market share dropped by 0.5% during the same quarter. These three Chinese smartphone OEMs have been able to outpace market growth quarter after quarter for over a year. We are seeing these three companies releasing more premium and high-end smartphones these days. However, the IDC expects most of the growth from these companies to be from the low-end to mid-range market.
Source: The Investor
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